Rotten eggs on the road?

A car is a means of transportation. This is obvious. What is less obvious however is that the car shows specific sensory or even olfactory qualities: A car uses smelly petrol or diesel. Driving a car even turns the vehicle into an openair-design machine. At the end of the day...

Designing products for a new scent culture

The ongoing normalization of ambient scent creates a growing need for diffusers. In most cases diffusers convey some distinct atmosphere: it might be somehow esoteric or rather technical. But there are very few products we have seen so far that seem to resonate with current design culture.

Scents beyond conventional perfumery

There is a long lasting history of dealing with scent in pop music. More recently, Jeans for Jesus, a widely known player in the local pop music scene in Switzerland, made an interesting move:

Smelly theory of private property

The genesis of private property has been a recurring theme in political philosophy since ancient times. In his essays on the five senses the French philosopher Michel Serres proposes a “smelly theory of private property”:

Scent design influences the behaviour of people in crowds at Eindhoven

In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from...

Olfaction is the message

There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way.

Fragrant patterns in big data !

The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for...

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