Little Trees seem to be ubiquitous these days. … Creating applications for little trees
This iconic narrative from the Judeo-Christian tradition is full of olfactory references that are topical today: … Scent masquerade!
The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about. In this case it is the unbearable smell of a cable. According to this customer the smell of the cable dominates the entire experience of the product. Have look at the source:
Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that this is only one example out of many. The visual metaphor of the circle or the wheel has been used to classify urine smells. The colour, smell, and even taste of urine was used to both identify particular illnesses and provide patient prognoses, from Hippocrates to the Victorian era. The practice, called uroscopy or uromancy, was, according to the Doctor’s Review, “once the number-one way to diagnose disease — and predict the future”.
The olfactory dimension of automobility is the core theme of a recent essay by Claus Noppeney published in “Das Magazin” a weekly supplement to several Swiss newspapers. … Automobility & Scent Culture: Another Market for Olfactory Nostalgia?