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subculture

An early fragaholic

“Sometimes at parties I slip away to the bathroom just to see what colognes they’ve got. I never […]

Posted on 05/02/202021/06/2020 DICTUM

Stop of controversial advertizing campaign: Renewing smell culture as taboo culture!

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Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods decided to stop and withdraw the recent campaign “The smell of spring” after being criticized for promoting racist and sexist stereotypes.

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Posted on 17/04/201917/04/2019 Scent Culture Comment & ReviewSmellshot

“Spring Air”: DIY retailer & the subculture of BO

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Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods. “The scent of spring” is the title of its most recent brand campaign:

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Posted on 02/04/201902/04/2019 Scent Culture Comment & ReviewSmellshot

Smelling digital culture

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Digital culture seems to epitomize a scentfree world. Information technologies are clean. The sense of smell seems to be the outsider of a digital world. Isn’t this part of the story we tell about progress and a postindustrial society?

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Posted on 27/06/201807/08/2018 ResearchScent Culture Comment & ReviewScent Culture News

Syrians in Jordan: A community of refugees flowers in the desert

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Ibrahim’s perfume stall in a Jordanian camp hosting Syrian refugees represents more than a business. It is also a small step towards building a community rooted in hope. We would like to learn more about Ibrahim’s endeavour. Please let him know!

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Posted on 28/06/201628/11/2019 Scent Culture News
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