15./09/20It is apparent that the sense of smell can hardly be switched off at the workplace. Yet, business and management research has only recently started to explore its relevance. A […]
Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also […]
As part of the exhibition Belle Haleine: The Scent of Art, Museum Tinguely organized a two-day (17 & 18 April) interdisciplinary symposium in Basel which aimed to explore the topic […]
Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences. His bachelor thesis […]
