“One simply cannot turn up one’s nose these days at the role of scent in design.” – ASHRAF OSMAN, CLAUS NOPPENEY & NADA ENDRISSAT
In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from Eindhoven reports.
“Duft, Design & Kultur: Wo bleibt das Riechen in der Creative Economy?”, this is the title of an upcoming talk (24 January 2018, 19.00) at the Inatura in Dornbirn.
We have fleshed out some of the guiding ideas for Scent Culture Institute in our contribution to Designing with Smell: Designing with Smell: Practices, Techniques and Challenges – an impressive volumen honoring the work of Victoria Henshaw : Culturalizing scent!
“It is easier to make an airport tunnel smell like real jasmine than to use pictures, a video, or a trompe l’oeil to make people believe that they are walking through a real jasmine plantation in that tunnel.” – CHRISTOPHE LAUDAMIEL
Larry Shiner, a philosopher in the field of aesthetics, published a must-read academic treatise on piece by Larry Shiner on the confusing but ever-relevant subject of perfumes & art (Shiner 2015).
The Lucerne School of Art and Design is the oldest college of art and design in German-speaking Switzerland. In fact, it is celebrating the 140th anniversary of its foundation throughout this academic year. Thus, the school reflects on the history and prospects of art and design education and organizes a sequence of keynote lectures titled: Craftsmen and Visionaries: Art and Design Education between Social Responsibility and Freedom. Here is the program: Ringvorlesung Symposium 2015. In this context, Claus Noppeney has been invited to explore olfaction as an innovative field in art and design (education). Being strongly rooted in craftsmanship, traditional perfumery takes a cultural turn. Innovative products and services (see our Scent Culture News) show how the sense of smell steadily becomes a design parameter. Moreover, the olfactory dimension is increasingly part of contemporary artistic practices.
eScent offers an enabling platform technology and delivery device that emits precise doses of fragrances at the right time, in the right place, depending on context. It is the result of decades of substantial multidisciplinary research lead by Dr. Jenny Tillotson that culminates in numerous topical applications.
If you haven’t seen this interesting talk by olfactory curator Chandler Burr about perfumery as a form of art, here is your chance.
Scent is now a topic a Bern University of the Arts. Here is the story: