Ferdinand & current research (3)

The Story of Ferdinand is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. Since its publication in 1936 the story has generated a wide range of readings. This essay looks at Ferdinand as a possible icon of science communication. It shows how the story...

Scent design influences the behaviour of people in crowds at Eindhoven

In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from...

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