The City of Zurich operates 107 public bathrooms and restrooms. Scent Culture Initiative explored the scentscape of selected facilities. Using a semi-structured questionnaire a number of restrooms were identified as outstanding and hence labelled as “approved by scentculture”.
From June 30 to July 29, 2018, the Fondation Beyeler is showing an installation by the Brazilian artist Ernesto Neto (b. 1964 in Rio de Janeiro) in Zurich Main station.
In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from Eindhoven reports.
Abercombie & Fitsch has been nominated the most hated retailer. This post explores how this might be related to the company’s scent strategy.