In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step of fake politics?
Abercombie & Fitsch has been nominated the most hated retailer. This post explores how this might be related to the company’s scent strategy.