In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step of fake politics?
What is social or even political about scent? This Scent Culture Comment & Review reveals some of the implications of a casual interview.
“Wir sind zur olfaktorischen Kommunikation gezwungen.” – CLAUS NOPPENEY