“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”
– ANDY WARHOL
“Perfumes are the soft-focus lense on our rough daily existence. They are the invisible, user-friendly interface in daily human interaction. They are sheer present – yet we have unearthed their primordial past. They seem pure phenomenon – yet they contain memory, erratic and unpredictable. And although they seem to lend themselves so well to the game of pure simulation, they do have dark and uncanny origins.” – HANS RINDISBACHER
The Environmental Working Group’s (EWG) Skin Deep Database is a prominent go-to for all things health when it comes to cosmetics. Last February, Unilever joined this fragrance disclosure scheme. Accordingly, Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care brands, including Dove, Noxzema, Lever 2000 and NEXXUS. The announcement was characterized as a major move that could dramatically alter the personal care and fragrance markets.