Smelly wheels: In search of alternatives

Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that...

Perfume market

“While 139 artisanal perfumes were created in 2004, the number rose to 441 in 2014, according to Michael Edwards, author of Fragrances of the World, the largest guide to perfume classification. And while it’s hard to get comprehensive sales figures, market research group NPD suggests that the £150-plus segment of...

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