New product scents

The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about. In this case it is the unbearable smell of a cable.  According to this customer the smell of the cable dominates the entire experience of the product. Have look at the source:

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