“Face-to-face interaction penetrates in a gaseous form into our most intimate inner being. The current Coronavirus outbreak surfaces a forgotten concept of communication that is deeply ingrained in culture: Face-to-face communication is a miasmic intercourse.”

– CLAUS NOPPENEY

“If olfaction were his most important sense, man’s linguistic incapacity to describe olfactory sensations would turn him into a creature tied to his environment. Because they are ephemeral, olfactory sensations can never provide a persistent stimulus of thought. Thus the development of the sense of smell seems to be inversely related to the development of intelligence.” – ALAIN CORBIN

“The focus on smell in design does not mean the addition of applied scent to all aspects of the design, but rather the awareness of smell as an inherent dimension of it … This awareness may lead to the realization that the appropriate solution is the removal or masking of a smell…The negotiation of odorizing and deodorizing is a skillset that should be part of every designer’s toolbox, as that awareness in itself is increasingly an important factor in the success or failure of design.” – ASHRAF OSMAN, CLAUS NOPPENEY & NADA ENDRISSAT

The city of Bern runs a lively blog that monthly discusses business related issues in the economic area of the Swiss capital. Through it, a diverse selection of people from business, culture, civil service and society engage in public discourse. In this context, Claus Noppeney identifies “olfactory milestones” in the remarkable history of the city and shows how this tradition leads to current product innovation.