The ephemeral materiality of scent eludes the conventions of visual representation. Instead, the specific sensory qualities of the sense of smell remind us of the many constraints of our snapshot society. Thus, one of the more recent projects initiated by Scent Culture Institute is an open collection of visual material that addresses the visual challenges of scent culture: How are scents rendered visual? This is the unterlying question of the insights (e.g. images, scetches, logos, posters, ads, snapshots, clips and pictures etc.) that we share on Instagram.