Bachelor Thesis: Scent Marketing

Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences. His bachelor thesis analyzes the structure of the scent marketing industry: What are key players? What do they offer? How do they differ? What are star-cases of scent marketing? What are attractive market segments?

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The photo captures the installation of the new ambient scent system at the Whole Body store in West Hollywood in June 2014.