Man has five senses with which he perceives his environment. Architecture should address as many of these senses to the users – though we are focused mainly on the visual perception. After last year’s schauraum-b event: ‘KlangRaum – aurally perception of space and material’ we now turn to the sense of smell to our attention. Each material, each room or space has its own smell. This directly affects our well-being and our special orientation. We associate smell also as good and bad characteristics of material, room or location.
Scents and odors have the potential to evoke emotion, memories and to facilitate orientation. Whether natural or artificial, perceived by a product or a material basis or as a mix of scent in a room or in the area, scent acts immediately and directly to the brain. We all react differently to scents. Smell, which some find pleasant, can be distracting to others. Fragrances and scents stimulate our behavior and perception. They dig deep into the long-term memory, and are thus important reminder carriers.
Even without exact designation of fragrances we respond to known smells with feelings and mental images. Conversely, call a smell in memory images and situations. Who does not know the intense smell of pine cladded space. Or we recognize the smell of a school, a hospital, the staircases of our grandmothers or smell of our own home. All these odors are in any way acting consciously or unconsciously. Consciously controlled, they can make for a pleasant indoor climate, or else (possibly artificially enhanced) as scented advertising used for consumption purposes.
The aim of the series of lectures and exhibition is to consider the effect of fragrances on the people in space from different positions and individual perspective, and to get to know application areas and operation of fragrances in our everyday life, in the public space and the materials.
Duration: August 31, 2016 to December 21, 2016
Exhibition: Architectural spaces and materials with matching scents.
Architectural Photography: Hans H. Münchhalfen, Basel
Scents: Andreas Wilhelm, Wilhelm Perfume, Zurich, Dubai
Over the period of the event will find interesting free presentations with audience discussion instead.
Wednesday, 31. August 2016 – 18:00
‘Der Duft von Material und Raum’
Andreas Wilhelm, Parfümeur und Duftexperte, Wilhelm Perfume, Zürich, Dubai
Wednesday, 7. September 2016 – 18:00
Prof. Dr. med. habil. Hanns Hatt, Biologe und Mediziner, arbeitet als Geruchsforscher an der Ruhr-Universität Bochum
Wednesday, 14. September 2016 – 18:00
Andreas Keller, Ph.D., Researcher Rockefeller University, New York
Wednesday, 21. September 2016 – 18:00
‘Duftkulisse – die unsichtbare Architektur’
Vero Kern, Parfümeurin, Inhaberin von Vero Profumo, Zürich
Wednesday, 28. September 2016 – 18:00
‘Immer der Nase nach – Chemie und Kulturgeschichte des Parfüms’
Dr. Andreas Goeke, Head of Fragrance Chemistry Givaudan, Vernier
Wednesday, 2. November 2016 – 18:00
‘Liebe zu Menschen, Duft und Emotionen’
Beat Grossenbacher, Inhaber Air Creative AG, Wangen a/A
Wednesday, 9. November 2016 – 18:00
‘Bedeutsame Düfte rund um die Welt’
Roman Kaiser, Riechstoffchemiker, Uster ZH
Wednesday, 16. November 2016 – 18:00
‘Das Material-Archiv – zwischen virtueller Vermittlung und sinnlicher Erfahrung’
Markus Rigert, Co-Leiter Gewerbemuseum Winterthur, Präsident Verein Material-Archiv
Wednesday, 23. November 2016 – 18:00NEW DATE: 14. DECEMBER 2016 – 18:00
‘Senses, Mind and Architecture’, Lecture in English
Juhani Pallasmaa, Professor of Architecture, Helsinki University of Technology, Juhani Pallasmaa Architecture Office, Helsinki