The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about. In this case it is the unbearable smell of a cable. According to this customer the smell of the cable dominates the entire experience of the product. Have look at the source:
In 2015, we started Scent Culture News to shape and build scent culture as field. Following our mission we have highlighted and connected fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. More recently, we made a pause and reflected on recurring themes, issues and concepts. As a next step we want to shift our attention from merely disseminating news to a more provocative approach: The launch of our series of smellshots is a first consequence.The heading “Monitor” serves as an umbrella for posts that inform about new development, share observations and commentaries. Thus, the posts from the old Scent Culture New site have also recently been imported to this site.
Marta Kwiatkowski is currently cuarting the art project 17,2m3 Bümpliz, which uses 3 identical transparent cubes to cultivate and concentrate a kind of collective cultural memory trough the interpretation of smell. The project will take place during the big city festival of Bern in August. The artists are Lea-Nina Fischer, Esther Tellenbach, Tamara Hauser, Selina Hofer, Salima Hänni, and Stefanie Janssen. The scents are created by Andreas Wilhelm. … 17.2m3 Bümpliz
The 2014 Art and Olfaction Awards initiated by the Institute for Art and Olfaction (IAO) in 2013 have been a major step for the development of artistic perfumery. For its second round, the Los Angeles based institute has teamed up with the research group on scent culture at Bern University of Applied Sciences. Last summer the research team worked with IAO to create the application forms, to modify the judging parameters, and to gather some crucial information about the participants. Right now the research is closely following the judging process to gain deeper insight into scent-related sense-making processes. The collected data is being analyzed in the context of the SNF research project, New Scents in Action: Socio-materiality and sense-making in perfumery. Moreover this research aims at a deeper understanding of the field of perfumery: How is this field organized? What are drivers for further development? And how can the Art and Olfaction Award nurture the field? The data is collected through observations, interviews and questionnaires. Results will be made available in publications and at industry events in 2015. A first presentation will be at the upcoming Esxence in Milano. On this occasion Saskia Wilson-Brown, founder of the Institute for Art and Olfaction, will also present the finalists of this year’s award.