Fragrant patterns in big data !

The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for relative to the total number of searches, globally.

Bildschirmfoto 2017-12-17 um 16.52.12

Our comparison of a few olfactory terms reveals some peculiar pattern:

Fragrant patterns in big data !

New product scents

The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.

New product scents

Scent Culture Monitor

In 2015, we started Scent Culture News to shape and build scent culture as field. Following our mission  we have highlighted and connected fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. More recently, we made a pause and reflected on recurring themes, issues and concepts. As a next step we want to shift our attention from merely disseminating news to a more provocative approach: The launch of our series of smellshots  is a first consequence.The heading “Monitor”  serves as an umbrella for posts that inform about new development, share observations and commentaries. Thus, the posts from the old Scent Culture New site have also recently been imported to this site.

Scent Culture Monitor

17.2m3 Bümpliz

Marta Kwiatkowski is currently cuarting the art project 17,2m3 Bümpliz, which uses 3 identical transparent cubes to cultivate and concentrate a kind of collective cultural memory trough the interpretation of smell. The project will take place during the big city festival of Bern in August. The artists are Lea-Nina Fischer, Esther Tellenbach, Tamara Hauser, Selina Hofer, Salima Hänni, and Stefanie Janssen. The scents are created by Andreas Wilhelm. 17.2m3 Bümpliz