Ambient scent!

“In social organizations smell is a rich unconscious background to everything else.” – OLIVER SACKS

Matter!

“Smell is a quality not to be separated from matter.” – IVAN VAN BLOCH

Scent in New Materialism

New Materialism is a growing movement rooted in neo-disciplines such as gender studies or science & technology studies. It challenges contemporary discourse as Karen Barad points out: “Language matters. Discourse matters. Culture matters. There is an important sense in which the only thing that does not seem to matter anymore...

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