Value of management research @ World Perfumery Congress

At the World Perfumery Congress 2014 in Deauville, Claus Noppeney gave a presentation on the value of management research for the perfume industry. Based on the research projects at Bern University of Applied Sciences he argued that the development of new scents is above all an organizational process that involves the collaboration across disciplines, organizations and the senses. The rise of niche perfumery demonstrates that design-driven, cultural and aesthetic innovation is gaining importance. These non-technical types of innovation hardly follow from the development of new ingredients or technical deliveries. Instead, it is a result of organizing practices known from the creative industries. In fact, it is high time to expand the notion of innovation. A closer collaboration with management and design research is a first step to provide the perfume industry with fresh and informed insights on processes and practices in the industry. This will “open new avenues and complement the programs on ingredients and technical delivery” as Perfumer & Flavorist summarized the presentation.

Video trailer: Have a look!

The research project Wissensduft funded by the Swiss National Science Foundation focused on the development and use of the visual concept for a new fragrance in the case of the label Humiecki & Graef. This video trailer follows this special artifact through the entire product development process: from its creation in a design studio up to the launch at Excense, the major artistic perfumery trade fair, in Milano in 2011: Have a look & enjoy the insights! Clock on the image!

Talk, Wine & Swiss Cheese at the Institute of Art and Olfaction

In June 2014 the Institute of Art and Olfaction in Los Angeles organized and hosted an informal talk and discussion with Claus Noppeney. He presented insights from the current  projects at Bern. The slide on the photo is taken from a recent study by Beniamino Aloise, Lucas Heusser and Jasmin Rehmann from Bern University of Applied Sciences who, as part of their Master in Business Administration, studied offices as olfactory space.
The stay at Los Angeles was also an opportunity to be present at the remarkable exhibition at the Santa Monica Museum of Art (SMMoA) by Brian Goeltzenleuchter, artist in residence at the Institute of Art and Olfaction.