At the World Perfumery Congress 2014 in Deauville, Claus Noppeney gave a presentation on the value of management research for the perfume industry. Based on the research projects at Bern University of Applied Sciences he argued that the development of new scents is above all an organizational process that involves the collaboration across disciplines, organizations and the senses. The rise of niche perfumery demonstrates that design-driven, cultural and aesthetic innovation is gaining importance. These non-technical types of innovation hardly follow from the development of new ingredients or technical deliveries. Instead, it is a result of organizing practices known from the creative industries. In fact, it is high time to expand the notion of innovation. A closer collaboration with management and design research is a first step to provide the perfume industry with fresh and informed insights on processes and practices in the industry. This will “open new avenues and complement the programs on ingredients and technical delivery” as Perfumer & Flavorist summarized the presentation.
An article published in “Horizons – the Swiss magazine for scientific research” tells the “making of” story of the initial research project “Wissensduft”: … “The Making of Wissensduft”: Research Portrayed in Magazine by Swiss National Science Foundation
DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): ”Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London. … Dash magazine: Molecular brand competition
The research project Wissensduft funded by the Swiss National Science Foundation focused on the development and use of the visual concept for a new fragrance in the case of the label Humiecki & Graef. This video trailer follows this special artifact through the entire product development process: from its creation in a design studio up to the launch at Excense, the major artistic perfumery trade fair, in Milano in 2011: Have a look & enjoy the insights! Clock on the image!
The Zurich based NZZ published an overview on the current landscape of art & olfaction by Claus Noppeney & Nada Endrissat: … NZZ: On the sense of smell in art
20 Minuten (English: 20 Minutes, said Twenty Minutes) is a free daily newspaper in Switzerland. Thanks to the substantial support of the Gebert Rüf Foundation and its initiative for sciencetainment this popular commuter newspaper successfully launched a special science section on a weekly basis. This is the context for this feature:
Thanks a lot to Beat Glogger for his effective communication coaching.