“I will not forget this exhibition any time soon, and this is one of its strengths. However, I still don’t feel that it truly achieved its aim of ‘encouraging a new approach to interpreting artworks’. Facetious as this comment may be, of course the technology and stimuli behind this project will alter the experience you have in front of the painting, simply because it’s not where it normally is in a white room…â€
An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brandsâ€:
Niche was all about regaining legitimacy over an industry that was said by many to be debased – aside from the claims of higher quality ingredients, and lack of marketing, one of the key requisites of many niche brands is their perceived transparency and authenticity, particularly to do with the process of creating perfumes, and often with stories of ‘in-house’ Perfumers… Niche tried to take away the smoke and mirrors but I fear that it’s just going back into the smoke.
George Aldrich has a truly one-of-a-kind job, one he’s held for nearly 40 years. He’s a professional nose for NASA, sniffing everything that goes into space. Continue reading NASA’s staff sniffer→
The Scent Culture Institute is happy to welcome its first member outside Switzerland, perfumer and olfactive writer Dana El Masri from Canada. Dana is the founder of Parfums Jazmin Saraï, a collection of perfumes inspired by songs and synesthesia. Dana’s work focuses on scent, music and culture, and finding the connections between all three, whether in the form of custom-made perfumes, working with musicians, or scenting spaces. Her aim is to focus on the role of scent in social interaction, to educate the public about the world of scent, and bring perfumery as a form of artistic expression to the forefront. Dana has collaborated with fellow perfumers, completed a residency at the Institute of Art and Olfaction in 2014, and won the Jasmine Literary Awardfor her piece in Odou Magazine in London in 2015. We’re proud to have Dana contribute to this blog, our Facebook page, and hopefully many more things to come!
It’s seems the Arab Spring has finally reached Lebanon, and its trigger and slogan have been decidedly olfactory: #YouStinkContinue reading The Smell of Beirut→
Thought leadership, talks, workshops, cultural production & consulting in an experiential & aesthetic economy Bern, Zürich, Schweiz
