Category Archives: Scent Culture Monitor

Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi — Basenotes.net

An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”:

Niche was all about regaining legitimacy over an industry that was said by many to be debased – aside from the claims of higher quality ingredients, and lack of marketing, one of the key requisites of many niche brands is their perceived transparency and authenticity, particularly to do with the process of creating perfumes, and often with stories of ‘in-house’ Perfumers… Niche tried to take away the smoke and mirrors but I fear that it’s just going back into the smoke.

Why commercial perfumery is more interesting than niche
~ by Eddie Bulliqi — Basenotes.net

 

SCI welcomes Dana El Masri

The Scent Culture Institute is happy to welcome its first member outside Switzerland, perfumer and olfactive writer Dana El Masri from Canada. Dana is the founder of Parfums Jazmin Saraï, a collection of perfumes inspired by songs and synesthesia. Dana’s work focuses on scent, music and culture, and finding the connections between all three, whether in the form of custom-made perfumes, working with musicians, or scenting spaces. Her aim is to focus on the role of scent in social interaction, to educate the public about the world of scent, and bring perfumery as a form of artistic expression to the forefront. Dana has collaborated with fellow perfumers, completed a residency at the Institute of Art and Olfaction in 2014, and won the Jasmine Literary Awardfor her piece in Odou Magazine in London in 2015. We’re proud to have Dana contribute to this blog, our Facebook page, and hopefully many more things to come!

(Image source: Persolaise)