The Times recently reported that a schoolgirl died after being overcome by fumes from her deodorant while on a family holiday: “Paige Daughtry, 12, was so worried about her personal hygiene that she used body spray as if it were “going out of fashion”, a coroner was told. It is believed that she overused it after a swim on July 18 and that a “volatile substance” in the fumes affected her heart rhythm. She was found by her mother, Ann, 36, lying face down in a bedroom of a caravan that the family, from Oldham, was renting at a holiday park near Blackpool. She died two hours later in hospital despite attempts to revive her. Her can of Right Guard deodorant was found near the ensuite bathroom.”

A feature on some recent developments with respect to scent culture appeared in The Guardian on 16 September 2016. The article refers “en passent” to Brian Goeltzenleuchter. And above all it is still worth reading :  “The more we’re plugged into the virtual world, the more we deeply appreciate the contrast – moments in our human experience,” says designer and olfactory artist Mindy Yang. “Intuitively, we realize that we are starved of certain sensations. With the rise of digital culture, society has, perhaps subliminally, become more interested in the missing sense – what we smell.”