Category Archives: Scent Culture Monitor

Great Idea: Mood Boards For Smells

Scents can be tough to describe in words, which makes them perfect for mood boards.

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For Haus Interior’s candle collection, the boutique interior design firm wanted a way to describe smells to online shoppers beyond mere words. So the company hired photographer Sully Sullivan to produce a collection of scent mood boards. Carefully curated, cleanly arranged objects fill in the emotions and contexts of a smell that words might miss.

Read more at http://www.fastcodesign.com/3041018/great-idea-mood-boards-for-smells/5

This article nicely resonates with a recent paper on the use of moodboards in perfumery:

Endrissat, N., Islam, G., & Noppeney, C. (2016). Visual organizing: Balancing coordination and creative freedom via mood boards. Journal of Business Research, 69(7), 2353–2362. https://doi.org/10.1016/j.jbusres.2015.10.004

These Futuristic Perfumes Smell Like Things That Will Be Destroyed By Climate Change

Artist Catherine Young figured she better bottle up her favorite natural smells before they disappear.

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As climate change worsens, so will our collective sense of loss. Coastlines, cities, crops, and entire species will disappear. Artist Catherine Young has created a perfume line that bottles up the scents of things we enjoy today, but will be diminished—or gone—soon enough.

Read more at http://www.fastcoexist.com/3033245/these-futuristic-perfumes-smell-like-things-that-will-be-destroyed-by-climate-change