Tobacco smell is pretty marginalized these days. In many professions smokers are stigmatized. Public health is certainly an argument. Culturally, it is an extreme change compared to previous times. The new smoke-free is normalized.
This iconic narrative from the Judeo-Christian tradition is full of olfactory references that are topical today:
The Swiss retailer http://www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.
The campaign aims at the general public. By now air care is normal! Stay updated and enter your […]
The campaign is a real thing in Switzerland right now. Stay updated and enter your email address to […]
A snapshot is a “casual photograph made typically by an amateur with a small handheld camera”. It is […]