Scratch & sniff in city marketing

Scratch-and-sniff stickers became popular in the late 1970s. Since then they have been used in different contexts. In these days, the British city York uses microencapsulated city smelly to promote the city as a tourist destination.

New Yorker features experimental scent

Last Friday, at the second annual Art and Olfaction Awards, in Los Angeles, four of the evening’s five Golden Pears went to traditional fragrances… The real excitement, however, lay in the Sadakichi Award for Experimental Use of Scent, which was new to the event this year. 

“Gagosian smell”

Anicka Yi is known for her interest in feminism, body politics, and sensory experience and thus a point of reference for reflecting on the sense of smell in art.

Cross-cultural research makes a difference

Since ancient times there  has been the common belief that the experience of a smell is impossible to put into words. The New Yorker presents an overview of more recent cross-cultural research challenging this belief: Culture, not biology, rules the relation between smell and language

Partnering with the Art and Olfaction Awards

The 2014 Art and Olfaction Awards initiated by the Institute for Art and Olfaction (IAO) in 2013 have been a major step for the development of artistic perfumery. For its second round, the Los Angeles based institute has teamed up with the research group on scent culture at Bern University of...

The Art of Scent 2.0

“The Art of Scent 1889 – 2014” curated by Chandler Burr presents perfume makers as artists and places their olfactory works as creations of art, literature and music, identifying them with the aesthetic movements to which they belong. 

Back to Top