New Materialism is a growing movement rooted in neo-disciplines such as gender studies or science & technology studies. It challenges contemporary discourse as Karen Barad points out: “Language matters. Discourse matters. Culture matters. There is an important sense in which the only thing that does not seem to matter anymore is matter.”
The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.