“I like to think that every perfumer considers his or her work an art, and that a desire to create constitutes the motives for his work, because the perfumer is the first to appreciate the emotional investment he or she has put into the project. Unless freely chosen, collaborations with other perfumers can only do the utmost harm to a project.” – JEAN-CLAUDE ELLENA

“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad.  ”  – ANTONY SYNNOTT

“There are many essences of mint in perfumery – spearmint, peppermint, pennyroyal, field mint, bergamot mint – which are also used for flavouring sweets, toothpaste, chewing gum and sometimes as fragrance in household products; these different applications depreciate the emotional impact of smelling mint. The same is true of the smell of lemons which was first used as a fragrance for washing-up liquid in the United states in 1969 on a product called Joy, and went on to become an olfactory symbol for cleaning products. Since then, lemon has only rarely been used in eaux de toilette.” – JEAN-CLAUDE ELLENA