Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods. “The scent of spring” is the title of its most recent brand campaign:
The history of the emergent field of scent culture has not been written yet. We are still in […]
“One simply cannot turn up one’s nose these days at the role of scent in design.” – ASHRAF OSMAN, CLAUS NOPPENEY & NADA ENDRISSAT
“We see what we see, we smell what we smell and feel what we feel, and there seems no more to it. Experiences that make no claim whatever would be truly incorrigible. But we must allow in the first place for the fact that what we see or feel depends very much on the way we make sense of it, and in this respect it is corrigible.” – MICHAEL POLANYI
“The results of this study cast serious doubt on the ideology of the machine-haters. Even in the American […]
“In their loss, smells have become a literary topic of our time, as much as they are a topic of the world of science and technology and of business.” – HANS RINDISBACHER
“Whereas with other senses we make a conscious decision to look, listen, taste or touch, with smell it is often just an inherent aspect of existence — if you’re breathing, you’re smelling.” — BRIAN GOELTZENLEUCHTER
“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.” – Antony Synnott
“Fragrance is truth, and truth fragrance” – ANTONY SYNNOTT paraphrasing John Keats
“I like to think that every perfumer considers his or her work an art, and that a desire to create constitutes the motives for his work, because the perfumer is the first to appreciate the emotional investment he or she has put into the project. Unless freely chosen, collaborations with other perfumers can only do the utmost harm to a project.” – JEAN-CLAUDE ELLENA
“Seeing advertisements has never meant being able to smell the perfume; at the very best it elicits a desire to smell it.” – JEAN-CLAUDE ELLENA
Oranges are native to China. In the late Middle Ages they were new to Europe. Andrea Mantegna was […]
The Story of Ferdinand (1936) is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. This post reveals the fragrant (and so far ignored) message of the plot.
“Good times equate with good smells: even cow manure smells great because it evokes such wonderful memories; conversely, bad times equate with bad smells.” – ANTONY SYNNOTT
“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad. ” – ANTONY SYNNOTT