Many important moments of our lives take place in a car. From when you are born, to the last ride, the smell of the car gets infused with different and sometimes untraceable scents. It can be seen as a true olfactory diary. Wet dog, unidentified fungus, a family pack of sugary soda, or a flowery synthetic scent. Cars have determined urban scentscapes since its invention to the present. For this month's Odorama curator Caro Verbeek took the initiative to bring together a promising mix of backgrounds & interests in the smell of cars: iScent marketeers Jorg Hemp and Matthijs Bastiaan Medendorp as well as car freak Justus Tomlow and Claus Noppeney. They all paid tribute to the smell of cars. Here is a post summarizing the concluding section of Claus Noppeney's talk.
Artist and writer Catherine Haley Epstein, provides an overview on the role of scent in contemporary art on Temporary Art Review. What is interesting is the broader storyline:
A feature on some recent developments with respect to scent culture appeared in The Guardian on 16 September 2016: “technology addiction makes us crave smells”.
Scents and in particular fragrances are often discussed as enjoable and pleasurable experiences. Thus this recent scholarly book deserves a closer look when discussing Huxley’s feelies or James Joyce and the scent of modernity.
Scent has so far remained largely sidelined into the context of the eighteenth-century novel. Reading Smell by Emily Friedman and published in 2016 provides models for how to incorporate olfactory knowledge into new readings of the literary form central to our understanding of the eighteenth century and modernity in general: the...
In 2010, Andy Tauer reflected on his observations as a perfumer and initiated perfumism.com.
Scent Verse is a inspiring poetry project on Basenotes curated by writer Eddie Bulliqi.
Christophe Laudamiel once again shakes the industry and the field as a whole:
The air freshener Little Tree epitomizes the state of contemporary scent culture. This might sound provocative.
The emergence of publications have always been milestones for the development of fields and discourses. Thus the publication of an English speaking olfactory magazine is of significance. Bringing together articles, interviews, surveys and critical analysis with an olfactory focus, NEZ challenges us to use our noses to explore the world.
In a recent interview with the Swiss-German daily newspaper Bund published in Bern Claus Noppeney talks about the role of scent in contemporary culture and society: “Scent control is a challenge“.
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the...
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.