Olfactory language in British fiction

Scent has so far remained largely sidelined into the context of the eighteenth-century novel. Reading Smell by Emily Friedman and published in 2016 provides models for how to incorporate olfactory knowledge into new readings of the literary form central to our understanding of the eighteenth century and modernity in general: the...

Scent Masquerade: Gendering your Nose

Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.  

Smell dating at New York

Smell Dating is the first mail odor dating service created by Tega Brain & Sam Lavigne. What is also interesting is the experience share in a detailed report on Business Insider.  

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