All posts by Scent Culture Institute: Smelling in Culture, Business & Society

Scent Culture Institute is a hub for projects on smelling in culture, business & society based in Switzerland: Thought leadership, cultural production, multi-sensory innovation; general management development; talks, workshops & consulting. SCI ist eine Platform für Projekte zum Geruchsinn, Riechen, Düften in Kultur, Wirtschaft, Unternehmen und Gesellschaft in der Schweiz (Zürich & Bern): Forschung, Entwicklung, Vorträge, Workshops, Beratung, kulturelle Produktion.

Simulation

“It is easier to make an airport tunnel smell like real jasmine than to use pictures, a video, or a trompe l’oeil to make people believe that they are walking through a real jasmine plantation in that tunnel.” – CHRISTOPHE LAUDAMIEL

Continue reading Simulation

Invisible Architecture: Scent Orientation

Bern University of Arts is offering this fall a course under its Signaletik – Environmental Communication Design program titled Invisible Architecture: Scent Orientation. The course is lead by perfumer Vero Kern and Jean Odermatt, sociologist and communications designer.

Continue reading Invisible Architecture: Scent Orientation

New York’s Smell Dating

“The first mail odor dating service.”

smelldating

“Love at first whiff is the idea behind Smell Dating, a New York matchmaking service that promises to help single people sniff out their perfect match by breathing in the odors from dirty T-shirts.

Artist Tega Brain, who teaches at New York’s School for Poetic Computation, and Sam Lavigne, an editor and researcher at New York University, created Smell Dating, which they describe as an art project.

Each of its first 100 clients received a T-shirt to wear for three days straight without bathing. The clients then mailed the T-shirts back to Brain and Lavigne’s “Sweat Shop” at NYU, where they were cut into swatches. Smell Dating then sent batches of 10 mixed swatches back to the clients to sniff this week.

A match will be made if one client likes the scent of another and the olfactory attraction is mutual…”

Read more at: http://www.reuters.com/article/us-usa-bodyodor-idUSKCN0WQ1K7