Scent Marketing

Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences.

Associative potential

“Smell is, with its storing and retrieving characteristics, an associative and expansive rather than an distributive and limiting sensory mode. The lack of terminological paradigms as they exist for colors necessitates linguistic detour through the metaphoric, that is a breach of reference level in the text each time we attempt...

Value of management research @ World Perfumery Congress

At the World Perfumery Congress 2014 in Deauville, Claus Noppeney gave a presentation on the value of management research for the perfume industry. Based on the research projects at Bern University of Applied Sciences he argued that the development of new scents is above all an organizational process that involves...

Dash magazine: Molecular brand competition

DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): ”Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London.

20minuten: Kein Duft ohne Bilder

20 Minuten (English: 20 Minutes, said Twenty Minutes) is a free daily newspaper in Switzerland. Thanks to the substantial support of the Gebert Rüf Foundation and its initiative for sciencetainment this popular commuter newspaper successfully launched a special science section on a weekly basis. This is the context for this feature: Thanks a lot to...

ODE: Scent inspired stories!

Artistic research is an increasingly popular term to conceptualize research activities in the world of art & design universities. The concept highlights the epistemic aspects of artistic practices. Accordingly, certain artistic practices are driven by questions and aim at generating knowledge. Iconic cases from art & design history (e.g. Bauhaus)...