Scent has so far remained largely sidelined into the context of the eighteenth-century novel. Reading Smell by Emily Friedman and published in 2016 provides models for how to incorporate olfactory knowledge into new readings of the literary form central to our understanding of the eighteenth century and modernity in general: the novel. Continue reading Olfactory language in British fiction
All posts by Scent Culture Institute: Smelling in Culture, Business & Society
Perfumism, manifesto (2010)
In 2010, Andy Tauer  reflected on his observations as a perfumer and initiated perfumism.com. With perfumeshrine’s Elena Vosnaki at the editorial helm and joined by perfume writer and vendor Rebecca Veuillet-Gallot, the code of perfumism articulated the desire for true craft in perfume in opposition to the purely economic rationale of the industry. Perfumism culminated in the manifesto worth revisiting:
Why do we post a link to perfumism today?
Scent Culture News follows an exploratory approach of highlighting and connecting fragmented ideas and references that relate to the sense of smell in culture, business and society. Some of these have been out there for a long time, some have just appeared somewhere, and others may just be emerging on the fringes.
Perfumism, manifesto – 2010?
In 2010, Andy Tauer  reflected on his observations as a perfumer and initiated perfumism.com. Continue reading Perfumism, manifesto – 2010?
Scent Verse: Muse Booze
Scent Verse is a inspiring poetry project on Basenotes curated by writer Eddie Bulliqi. Continue reading Scent Verse: Muse Booze
Fragrance manifesto by Christophe Laudamiel (2017)
Christophe Laudamiel once again shakes the industry and the field as a whole: Continue reading Fragrance manifesto by Christophe Laudamiel (2017)
Beyond the little trees
The air freshener Little Tree epitomizes the state of contemporary scent culture. This might sound provocative. Continue reading Beyond the little trees
Olfactory Magazine “NEZ” in English
The emergence of publications have always been milestones for the development of fields and discourses. Thus the publication of an English speaking olfactory magazine is of significance. Bringing together articles, interviews, surveys and critical analysis with an olfactory focus, NEZ challenges us to use our noses to explore the world. Continue reading Olfactory Magazine “NEZ” in English
Scent: Beyond control
In a recent interview with the Swiss-German daily newspaper Bund published in Bern Claus Noppeney talks about the role of scent in contemporary culture and society: “Scent control is a challenge“.  Continue reading Scent: Beyond control
How to remain creative in artistic perfumery? – Panel at Esxence 2017
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.â€Â The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?†Continue reading How to remain creative in artistic perfumery? – Panel at Esxence 2017
Scent Masquerade: Gendering your Nose
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effectâ€. The commercials have been known as the world’s sexist advertising campaign for many years.  Continue reading Scent Masquerade: Gendering your Nose