A recent exhibition on perfumed objects and images provides the context for a few remarks on the role of flacons. Even after the finassage the catalogue deserves more attention.
Marketing experts tell us that negative headlines get much more attention:
The exhibition ‘It smells like… flowers & fragrances’, on view at me Collectors Room in Berlin from 14 April to 1 July 2018, reveals the undiminished potential of the visually rich subject of depictions of flowers and the subversive olfactory power of fragrances in contemporary art. The curator is Dr Heike Fuhlbrügge.
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There is a long lasting history of dealing with scent in pop music. More recently, Jeans for Jesus, a widely known player in the local pop music scene in Switzerland, made an interesting move:
There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way.
In today’s art world the sensorium is focused on the visual. A closer look however reveals that the sense of smell should no longer be neglected. Here is an ethnographic story from hanging out with art collectors at a recent edition of Art Basel that might be more telling and revealing than any systematic survey.
Little Trees seem to be ubiquitous these days.
Tobacco smell is pretty marginalized these days. In many professions smokers are stigmatized. Public health is certainly an argument. Culturally, it is an extreme change compared to previous times. The new smoke-free is normalized.
This iconic narrative from the Judeo-Christian tradition is full of olfactory references that are topical today:
The Swiss retailer http://www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.
The campaign aims at the general public. By now air care is normal! Stay updated and enter your […]
The campaign is a real thing in Switzerland right now. Stay updated and enter your email address to […]