Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions...
The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.
Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences.
If you want to be a good leader you have to learn how to talk about smell. But why? This post covers some recent work on coping with smell in leadership.
Die Kunst setzt an, ein unbekanntes Terrain zu betreten. Das Feld riecht und markiert einen künstlerischen Anfang: Kunst, die den Riechsinn bedient.
This post introduces a video trailer that presents a few snapshots of the research project Wissensduft.
An article published in “Horizons – the Swiss magazine for scientific research” tells the “making of” story of the initial research project “Wissensduft”:
Artistic research is an increasingly popular term to conceptualize research activities in the world of art & design universities. The concept highlights the epistemic aspects of artistic practices. Accordingly, certain artistic practices are driven by questions and aim at generating knowledge. Iconic cases from art & design history (e.g. Bauhaus)...