Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions one wants to achieve with personal scent, however, have only been researched casually, at best, so far.

Thus, the leading German newspaper, Frankfurter Allgemeine Zeitung, recently discussed the use of certain perfumes by representatives of a political youth organization. What message does a user of Tommy Hilfiger perfume want to convey? According to the FAZ this young politician wants to identify himself as a performance oriented achiever who spends his money on clothes that are distinctly designed for this social group.

Artistic research is an increasingly popular term to conceptualize research activities in the world of art & design universities. The concept highlights the epistemic aspects of artistic practices. Accordingly, certain artistic practices are driven by questions and aim at generating knowledge. Iconic cases from art & design history (e.g. Bauhaus) show that at least some artistic practices have been related to knowledge practices througout history. Thus, it might even be more a matter of terminology and explicit framing of that is a more recent phenomenon.