Dressing for success – and scent?

The common slogan “dress for success” underlines the wide-held view that what you wear matters in everyday life. It originates in Erving Goffman’s studies on the social world as a stage. Accordingly, individuals interact as performers. In the context of management and organization studies this mode of interaction has later...

Fragrant Careers? The olfactory presentation of self at the workplace

Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions...

Materializing the Immaterial

 The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.

Scent Marketing

Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences.

ODE: Scent inspired stories!

Artistic research is an increasingly popular term to conceptualize research activities in the world of art & design universities. The concept highlights the epistemic aspects of artistic practices. Accordingly, certain artistic practices are driven by questions and aim at generating knowledge. Iconic cases from art & design history (e.g. Bauhaus)...

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