Tobacco smell is pretty marginalized these days. In many professions smokers are stigmatized. Public health is certainly an argument. Culturally, it is an extreme change compared to previous times. The new smoke-free is normalized. … Olfactory demonstration
This iconic narrative from the Judeo-Christian tradition is full of olfactory references that are topical today: … Scent masquerade!
The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.
The campaign aims at the general public. By now air care is normal!
In 2015, we started Scent Culture News to shape and build scent culture as field. Following our mission we have highlighted and connected fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. More recently, we made a pause and reflected on recurring themes, issues and concepts. As a next step we want to shift our attention from merely disseminating news to a more provocative approach: The launch of our series of smellshots is a first consequence.The heading “Monitor” serves as an umbrella for posts that inform about new development, share observations and commentaries. Thus, the posts from the old Scent Culture New site have also recently been imported to this site.
The campaign is a real thing in Switzerland right now.