Multi-sensory innovation in management education

Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward. 

Ferdinand & current research (3)

The Story of Ferdinand is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. Since its publication in 1936 the story has generated a wide range of readings. This essay looks at Ferdinand as a possible icon of science communication. It shows how the story...

Ferdinand & the King of Happiness (2)

The Story of Ferdinand  also has a remarkable cinematic history: This post revisits the short animated film adapted by Walt Disney 1938 and reveals its craftmanship in showing olfactory practices.

Ferdinand & the pleasures of olfactory perception (1)

The Story of Ferdinand is a much acclaimed classic children book written by American author Munro Leaf and illustrated by Robert Lawson. This post reveals the fragrant (and so far widely ignored) message of the plot. It is the first chapter in a new series Ferdinand& of Scent Culture Comment & Review.

Seasonal Greetings!

“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER

“The Art of Scent” 3.0 at Dubai

“The Art of Scent” curated by Chandler Burr at the Museum of Art & Design in New York in 2012 has been a major milestone in the recent history of scent culture. In an interview during the exhibition with Artforum Chandler Burr referred even to  perfume (!) “as an artistic...

Smelling digital culture

Digital culture seems to epitomize a scentfree world. Information technologies are clean. The sense of smell seems to be the outsider of a digital world. Isn’t this part of the story we tell about progress and a postindustrial society?