Scent Culture Initiative: Gelungener Nose Cocktail in Zürich

Unsere Scent Culture Initiative erlebte einen kurzweiligen Abend mit bekannten und vor allem auch neuen Gesichtern und Ideen aus unterschiedlichen Bereichen. Lucas Heusser hatte Drinks und passende Düfte vorbereitet. Möglich war dies dank befreundeter Geister im Hintergrund: Mayumi Matthaeus von Süskind.  Merci an alle fürs Kommen, Ideen und Weitersagen… Beim nächsten Mal...

Smelly typography

Can letters smell? How can typography smell? This school project experiments with smelly materials – in this case onions. Interestingly, there is even an economic layer of meaning: Apparently, onions are expensive in India! Sneha Keshav: “An experimental type done as a school project. Seems apt right now, given the...

Smelly theory of private property

The genesis of private property has been a recurring theme in political philosophy since ancient times. In his essays on the five senses the French philosopher Michel Serres proposes a “smelly theory of private property”:

Scent design influences the behaviour of people in crowds at Eindhoven

In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from...

Olfaction is the message

There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way.

E Nase voll Alltag – an der Bar

Der Start unserer neuen Serie von Events in Zürich ist geglückt. Es geht dann weiter am 13. März 2018 ab 18.00. In der Exer Bar stand beim 1. Mal der Alltag auf dem Programm:

Fragrant patterns in big data !

The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for...

Niche & mainstream consumer culture

It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest.